Jewellery Stories
By The Jewel Box
20 Mar 2018

Everything you need to know about the custom design jewellery process

Custom Design bespoke Jewellery Process by The Jewel Box Singapore

I want something unique. I don’t know how to describe it. I just have a feeling. However unusual the image you have in mind of the bespoke jewellery you want, The Jewel Box can materialise this dream piece for you.

Our custom design jewellery process begins by eliciting clues from a client until we can build a picture of what they’re looking for. An analogy would be the Identi-Kit you see in police shows on TV that’s used to construct an image of someone’s face based on hints from a witness. Alternatively, the client can either sketch out the jewellery themselves. Or, we simply keep talking until we understand what the client wants.

We may show them jewellery from catalogues to narrow down the idea of their design, because the layperson is more likely to understand something from a photograph. Clients may pick and choose from a range of images: “I like this from this piece, but not that; that design is nice, but perhaps with a different kind of gem. This band is wonderful, but maybe with a different setting.” Eventually our designers put it all together and present more formalised sketches.

The custom design jewellery experience …

Custom Design bespoke Jewellery Process by The Jewel Box Singapore

Here’s a recent real-life example: A client wanted a piece of bespoke jewellery for his wife similar to something he remembered seeing years ago. All he could say was that it should go around her neck. In the process of talking with him, he mentioned something about “wires around her neck.”

After suggesting a few possibilities, we discovered that he doesn’t want it to be stiff. However, gold wire cannot be soft, so we knew it has to be a fitted piece. But, said the client, “No, no… I want it to open up like a belt.” It then dawned on us that the piece he saw years ago must have been costume jewellery using gold-coloured thread; not real gold. It’s been over two months now, and the process continues.

How long with the custom design jewellery experience take?

Custom Design bespoke Jewellery Process by The Jewel Box Singapore

How long does it take to create a custom design jewellery? It could take days or months; we take as long as is necessary to produce exactly what you want.

Much of the process of bespoke jewellery is not simply learning about what the client wants, but also educating them about what is possible. It takes time, but it’s worth the time and effort because The Jewel Box client receives exactly what they want.

The role of The Jewel Box is to give complete satisfaction. To create wearable dreams. Discover more of our amazing custom pieces in our jewellery collections.

To create a bespoke piece of jewellery or redesign a family heirloom, call us on +65 6733 4100, or send us an email at Our atelier is open to customers, or we can organise a virtual appointment if you prefer. 

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