I am clueless what she wants

Choosing jewellery for women can be as bewildering for a man as asking him to choose a handbag or a ladies’ pair of shoes. Most men will readily admit they are clueless as to where to even begin. Aside from even knowing what design she will like, there are practical concerns such as: “Will this bracelet be too heavy for her?” or “Is the length of this necklace suitable?”

How does a man begin?

When a male client walks into The Jewel Box, our first question is, “Do we know the lady he’s buying for?” If he is an existing client, there is a 50 percent chance she may already be our client… he knows she knows us and that’s why he is coming to see us. This is the ideal situation, because we already know her tastes and it becomes simply a matter of guiding him to match his wishes with her preferences.

In the event that we don’t know the lady in question, we begin by finding out what kind of jewellery he is looking for, what’s his budget, and purpose of the gift. There are many reasons a man will buy jewellery for a lady – beginning with an anniversary present to an ad hoc surprise; and, not uncommonly, a peace offering!

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