What is personalised service?

There are three dimensions to personalised service at The Jewel Box. Firstly, personalised service means to cater to a client’s very specific jewellery requirements – whatever they may be. For instance, when a customer enters a retail shop, the salesperson’s first thought is: “Are they going to buy?” Our first question is: “What does the customer require?” Our aim is to find out the client’s dilemma. An example: A client came in with a very important family heirloom. It was not worth very much… actually, it was just a piece of lead, with enamel and it was chipped. He had gone to 10 jewellery shops and none were willing to repair it. He understood the piece is not intrinsically valuable, and that the cost of restoration would be more than the actual value of the heirloom. He simply wanted it fixed. So we did it for him.

If a client needs consultation, we provide it. If they need jewellery to be repaired, we do it. It they want a one-of-a-kind creation, we create it. We let the client’s needs lead what we do. The Jewel Box is here to solve any jewellery-related requirement of a client.

Secondly, personalised service at The Jewel Box means to give the personal interests of a client the first priority. We have people come in and say, “My budget is $50,000 –

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